I believe that hashtags are the most important items a meeting professional can use when promoting their meetings and events. It helps funnel the chatter on to one back channel that makes the conversation easy to follow. The more people talk about your event, the more excitement is generated.
Hashtags are simply a short way of identifying your event. The # sign is the same as a hashtag. Don't get me started on all of the new language to be learned in social media. That is a whole new topic.
Let's say you are the International Society of Dog Bathers and your upcoming meeting is known as "Splash Your Way to Profits." You might want to assign the hashtag #splash to this meeting. A simple search on Twitter can tell you if your hashtag is already in use by another group.
Going even further, meeting professionals can get their speakers involved in promoting their presentation at the event. You could assign a hashtag to each speaker's presentation (i.e. #splashfleas for a presentation on flea prevention.)
Don't forget to communicate your unique hashtag by using it on your promotional materials, website, email signatures, blogs, Facebook event pages, etc. Attendees, speakers, exhibitors, sponsors and others cannot help promote your event for you if they don't know what it is.
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