Our demographics were narrowly focused into people within that profession who were age 25 or older and lived in the State of Tennessee. The conference this client is planning is for educators so it was felt that a someone qualified to attend would be at least 25 years old and tradition has shown that 95% of the attendees come from within the state.
The campaign has ended and here are the results.
- There were 5,447 impressions which means that the ad appeared on a Facebook page 5,447 times.
- There were 3 people who clicked the ad for a CTR (click thru rate) of .055%. Each of these 3 individuals did "join" as fans of the page.
- We had bid 50 cents per click (CPC) but the rate we actually paid was 38 cents per click. We might have achieved better results if we had bid higher as Facebook recommends around $1 per click.
- There was a $10 daily limit; however, we only spent $1.14 for the entire campaign.
- If only one person who clicked actually decides to pay and attend the conference, $1.14 is a pretty good return on investment.
What are your Facebook PPC campaign results? Inquiring minds want to know!
