Your social media options are limitless these days. Trying to make the right decision is overwhelming. Is there nothing more frustrating than putting time and energy into something to find out you took a wrong turn?
There are risk-takers who will jump into the deep end of the social media pool. They may spend a lot of time just trying to stay afloat and, most of them, will eventually swim. Once they jump in they will immediately become overwhelmed and take on water. They will feel like they are drowning and never see the light of day again.
There are middle-grounders who check out the depth of the pool and slide in just about the five foot mark so they are not in over their head. One step to the left and they are in the deep end so they spend their time just trying to keep their head above water.
Then there are the beginners. They dip their toes in. Once they are comfortable with getting wet, they will start in the shallow end and form a plan to move into deeper waters. Not every decision they make will be the right one but they will still have a goal in mind.
Diving into social media is very similar.
Many companies are jumping in the deep end without a strategy. Their efforts appear to have a shotgun approach. If something sticks, it must be working.
Other companies are seeking middle ground. They have put some thought into it but are still trying to figure out what works and what doesn't.
Start with a social media strategy. Get all of your team members on the same page. Make sure all understand your goals and are working as a cohesive group toward them. Don't be afraid to ask for advice or say you don't know. Social media is moving so fast, it is impossible to keep up.
I would love to hear from you about how your company has moved into the social media arena. I think the stories are all a part of the day at the pool.
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