Remember a few weeks ago when I said that some businesses might have a volatile topic and might want to re-think the social media angle? Nestle is well on it's way to being a case study for how NOT to participate in social media. NESTLE FACEBOOK PAGE
The issue is their use of palm oil. It seems they are cutting down the forests and it threatens the orangutan population. Their canned response appears to be greenwashing and they have taken a militant tactic of deleting "fans" who post against them.
Nestle doesn't understand the very basis of social media, which is communicating. Having a dialogue. It's just not happening with them.
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