We refer to social media as being about "the conversation" but does anyone really know what that is? I found the title of this article from a quote by Maria Domingo (@mariedomingo) which helps clarify what "the conversation" means. We use words like "engage," but how do you accomplish that?
Pretend you are at a reception where everyone is wearing HELLO MY NAME IS name tags. Someone approaches, you exchange names and pleasantries and then you ask something about their job.
Engaging an individual on your social media site means asking questions and listening to the answers. Find out about each other and determine common ground. Offer your expertise but don't be pushy.
Start a dialogue -- even if that means talking to yourself. Others will join in if it is interesting enough.
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