I was asked recently to speak later this year to a group on social media. One of the things they asked me was "do you think we will be social media weary by November?" I think the answer is both YES and NO.
YES because we are beginning to hear the same old rhetoric. Everyone's skill level is different and social media presenters are trying to cover all the bases but losing part of the audience because they are looking for basic, how-to social media nuts-and-bolts. You make the presentation too elementary and you loose the more advanced audience.
NO because we all still have a lot to learn as the face of social media is changing on a daily basis.
My belief is that if I can engage the advanced audience with the nuts-and-bolts audience in discussions with each other, we all benefit. I would no longer be the presenter but take on the role of facilitator.
I like that. It's better than the same old PowerPoint presentation.
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