Let's talk about the word 'EXPERT.'
Early in my social media education, I read an article in the Wall Street Journal which stated that there was no such thing as a social media expert. The logic was that social media is changing so rapidly that not one person could claim to be an expert and know EVERYTHING there is to know about social media.
I have called myself a social media STRATEGIST as I felt that better defined my skill set.
The speaker in last week's session made a point of stating that you should use the keywords that your potential customers and competitors would be looking for. A quick search on Google results in 2x the number of listings for social media expert as there is for social media strategist.
The definition of expert:
Are you an expert at something that has come as a complete surprise?
- A person with a high degree of skill in or knowledge of a certain subject.
- A person who has extensive skill or knowledge in a particular field.
Are you an expert at something that has come as a complete surprise?
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